ITC Luxury Travel Group is taking its family brand into the long-haul market.
Kids Beyond the Med will see holidays offered to destinations in the Caribbean, USA, Indian Ocean, Middle East and far east.
Product in this brochure is drawn from the ITC Luxury Travel and the Western & Oriental portfolios.
The new offering follows the revival of Kids in the Med.
“We’ve re-launched Kids in the Med based largely on feedback from the trade,” said ITC Luxury Travel Group chief executive Jennifer Atkinson.
“The brand has retained strong recognition amongst agents who appreciated the emphasis it placed on the family-friendly aspects of each holiday and resort.
"By gathering product from across our various brands and also introducing a second brochure of long-haul family holidays, we’re giving agents a selection that’s larger and more diverse than ever before, presented in a user-friendly manner designed to help them sell to clients."