Kosmar to rebrand and expand long-haul offering

The business, which runs a tour operation and its own homeworking agent division, said the refresh came “following months of investment and innovation”.

Managing director Jhy Worsnop-Hesford, who resurrected the brand in 2018, said Kosmar was starting to emerge from the Covid-19 crisis in a “more competitive position”.

"During our transformation, no part of our business has been left untouched. Every process has been reviewed and we’ve created efficiencies that deliver not only for the business, but our customers too,” he said.

"We’re in a really solid position, we have good reserves behind us, untouched credit facilities and we continue to meet our customer obligations in full. We’ve had thirty or so projects going on since February, and the transformation of the business has been incredible."

In the coming months, Kosmar will expand its long-haul package offering, adding an extra 1,700, and its new website will go live on 4 July.

Annabella Needham, Kosmar’s head of homeworking, said June sales were six-times higher than May and it was now ready for “an accelerated expansion” of that part of its business.

"It’s really encouraging to see Kosmar emerging from a devastating time in a much stronger position,” she said.