The move forms part of a wider transition across the entire group to the Your Co-op branding, such as Your Co-op Food and Your Co-op Pharmacy.

Three branches, Evesham, Thame and Beccles, will reopen on 12 April with new Your Co-op Travel signage and branding.

All remaining branches will be rebranded gradually, with the exception of Midcounties’ seven Carrick Travel shops, acquired by Midcounties in October last year.

The former Carrick Travel shops will retain their existing name and branding.

Midcounties is also renaming its homeworking division The Personal Travel Agents in partnership with Your Co-op.

Sara Dunham, chief officer, travel and leisure services, at Midcounties Co-operative’s travel division, said: “As a business fully owned by its members, the new ’Your Co-op’ brand identity powerfully reflects that idea of belonging to our members, which is so important to us.

"Our purpose is to serve our members and our success as a co-operative society is down to building great connections with our customers, member-owners and the communities in which we operate.

"Our co-operative values are at the heart of everything we do and our members have a direct say in the decisions we make, whether that’s shaping our long-term business strategy or choosing how we support their local communities."

Natalie Turner, head of retail for Your Co-op Travel, added: “We’re delighted to be unveiling our new Your Co-op Travel name and are excited to be re-opening our branches on 12 April. We’re busily preparing our agents for a return to face-to-face, in-branch appointments and they cannot wait to welcome their customers back in, to book that long-awaited getaway.

"We have also refreshed the cooptravel.co.uk website for holidaymakers who want to browse offers, find inspiration and book online. Enhancements include the addition of a Covid Travel Service section to give our customers confidence and guidance when they book, and a refresh of the website’s search function."