Norwegian Cruise Line has promoted its UK chief Eamonn Ferrin to vice-president of international business.
Ferrin, who currently leads the line in the UK, Ireland, Israel, South Africa and the Middle East, will now oversee NCL’s sales efforts in all territories outside of the US and Canada.
NCL said he would be tasked with growing its international footprint by “deepening existing travel relationships, reaping new business and further integrating international source markets”.
Ferrin will report into Todd Hamilton, NCL’s senior vice-president of sales, in his new role.
Since joining the line in January 2019, NCL said Ferrin had expanded the UK as its “leading international market” through a number of trade-focused activities.
They include the launch of the NCL Freestyle Rewards incentive programme, agent portal and resource centre Norwegian Central and fly-cruise booking platform NCL Air.
Ferrin has also increased market share in Israel, South Africa and the Middle East, where NCL recently increased its presence with the deployment of Norwegian Jade.
Jade will make company history later this year as the first vessel to offer round-trip cruises from Cape Town, beginning in December.
Ferrin said: “I am honoured and excited to lead NCL’s international business at such a defining moment for our company.
“Together with my new team and our valued travel partners, I look forward to continuing to expand our reach, capitalising on the great global pent-up demand for cruising and the new opportunities on the horizon.”
Hamilton added: “With his proven track record in the travel and hospitality industry, Eamonn understands how to drive local and global business.
“We are very excited for Eamonn to assume this role at such a pivotal time in our company’s history. Not only will we begin cruising this July, we are also opening a new chapter for NCL with the launch of our Prima Class, which will see the delivery of six next-generation vessels from 2022 until 2027.
“Eamonn’s experience and unique skillset will continue to be an invaluable asset.”