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But success did not come easily as bookings failed to materialise when the company first launched its summer programme last year.

 

“In January 2015, we expected to see all the bookings flood in but it didn’t happen,” Cable says. “We spoke to all our event suppliers who started promoting us through their social media, and that’s when things began taking off.

 

“We started getting good reviews and word of mouth has spread. In the first year it was mostly last minute bookings for event packages but that’s changed to more holidays now.

 

“We’ve faced brick wall after brick wall over the last two years, but we’ve been knocking them down.”

 

Cable’s long-term ambitions are for the brand to become “the market leader for party travel” in the UK, challenging brands such as Thomas Cook’s Club 18-30 and Thomson Scene.

 

So what’s next for Party Hard Travel? In the short term, the operator is targeting independent travel agents with the launch of a bookable online trade platform later this year – a move designed to help Party Hard Travel reach its target of 10,000 passengers next year. Not bad for a business that was still being run from bedrooms and coffee shops this time last year.

 

Sponsor's Comment

Paul Nelson, portfolio press and PR manager, World Travel Market – sponsor of Tomorrow’s Travel Leaders – says:

 

“Nathan Cable and Party Hard Travel was one of the stand-out applications during the judging process for the 2016 intake to TTG’s 30 Under 30.

 

Often the best ideas come from personal experiences and Party Hard Travel was born out of the disappointment of not being able to afford to get into the best clubs on holiday.

 

The operator is becoming a true disruptor and taking on established players with ambitious growth plans. He and his business partner Barry Moore have shown great determination to overcome the challenges they faced. Having heard from Cable at TTG’s Tomorrow’s Travel Leaders Conference, it was clear he has the passion and vision to grow the company further.”

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TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
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