Abercrombie & Kent has appointed Michael Fleetwood in the newly created role of programme manager for escorted tours.
The luxury operator realigned its business earlier this year to create specialist programmes for each of its key divisions – tailor-made; escorted tours, villas, ski, beach and private clients.
Each department is led by a programme manager, responsible for the sales and development of their respective division.
Fleetwood joins A&K after a decade with Cox & Kings, where he worked as the operator’s European product manager.
He will report into Ross Pakes, director of product, and will be based in A&K’s London office.
Fleetwood will be responsible for the relaunch of the operator’s escorted tours programme in September with a focus on growing agent sales.
A&K is also currently also recruiting for two new trade sales manager roles.
Kerry Golds, managing director of A&K, said: “Michael brings with him a brilliant track record of strategic product expansion and identifying new trends. Teamed with the strength of the A&K brand means that we believe the next 12 months are going to be an exciting time.
“We see enormous potential with our escorted tour offering, particularly for the trade, with a set product to sell, great commissions combined with exclusive access to incredible sites and expert guides it’s an exciting proposition.”