Speaking at the Advantage Travel Partnership’s Vivolution conference in Cadiz on Saturday (18 May), group commercial and membership director Paula Lacey said repackaged cruise and airline fares would be available through its in-house tour operator Advantage Holidays in the autumn.
This, she said, would offer members new options for “competitive” fly-cruise and cruise-and-stay holidays.
Advantage will start with ocean cruise options before developing repackaged river and luxury cruise products.
Regional departures and flexible durations will also be available.
The new cruise and air fares will be supported by technology enabling members to design, customise and purchase Mediterranean or Worldwide ocean cruises, with flights and accommodation.
In 2020, Worldwide luxury and river cruise fares will become available as the second phase of the launch.
“We are very excited to expand our current offering to members, giving them the opportunity to sell repackaged cruises to their customers at a competitive prices,” said Lacey.
“The regional departures and flexible durations provide growth opportunities for our members by offering them an edge of competitiveness in this business environment.”
Advantage Holidays allows members to book financially protected holidays under the Advantage Atol by packaging flights, accommodation and ground arrangements across 43 short and mid-haul destinations
It also gives members access to more than 200,000 hotels.