Scott Marketing, led by former UK director for Dubai Tourism, Ian Scott, has been appointed to introduce the destination, part of the United Arab Emirates, to the UK travel trade.
He will educate and work with both travel agents and tour operator partners to showcase what the destination has to offer British and Irish consumers as well as highlighting its selling points among its regional neighbours.
Scott Marketing was set up in June of this year by Scott, who has more than 20 years travel industry experience and has worked with Trinidad and Tobago, Nassau Paradise Island, First Choice Holidays and Disney during his career.
He had spent the last two representing Dubai Parks and Resorts.
Ajman, a 30-minute drive from Dubai airport, has seen a number of new hotel openings in the last year including the Oberoi Beach Resort, Al Zorah, the Radisson Blu Hotel Ajman, and the Wyndham Garden Ajman Corniche.
The destination has also seen a host of retail projects be developed including the Al Zorah Marina 1, a 100,000 sq/m creek-side development with a recreational park, food and beverage outlets, the world’s largest indoor dinosaur exhibition and other entertainment options.
Ajman has begun to host new food festivals to celebrate dishes native to the region with an addition of the Marsa Ajman Floating Restaurant, which offers tourists views of the mangroves during a two-hour culinary cruise through Ajman Marina.
There are also luxury hotels and restaurants near and along Ajman Corniche, a four-kilometre-long esplanade overlooking the Arabian Gulf.
The destination has also continued to develop its heritage projects for the Ajman Museum, located within an 18th century fort, with artefacts and exhibits that offer an insight into the emirate’s culture and history.
Explorers can head to Masfout - a small enclave in the Hajar Mountains, less than two hours’ drive from Ajman city centre – for hiking and biking activities.
Saleh Mohamed Al Geziry, director general of Ajman Tourism, said: “We are delighted to be working with Scott Marketing to introduce our destination to the UK market. Ian’s wealth of experience in both the UAE and destination marketing will prove invaluable in raising awareness of Ajman and our tourism offering.”
Scott said: “The emirate of Ajman offers a great opportunity for the UK and Irish travel trade and I look forward to supporting our tour operator and travel agent partners, developing a deeper understanding of the destination.
“It is extremely exciting to be working with this amazing and lesser-known emirate and to be able to utilise my contacts, experience and knowledge of the UAE having spent so many years representing Dubai.”