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Why you should be aware of animal welfare

Why you should be aware of animal welfare

Clare Jenkinson, senior destinations and sustainability manager, Abta

 

Animal attractions and experiences are now a common part of many holidays, but while they are undoubtedly popular with customers, visitors want to be assured of good animal welfare standards.


A ComRes survey found that 71% of respondents would be more likely to buy from a travel company that cares for animals.


To support our members in managing animal welfare, Abta developed comprehensive guidance and industry standards through a multi-stakeholder consultation, which resulted in the Abta Global Animal Welfare Guidelines in 2013.


Since then, tour operators and retailers from around the world have been implementing these guidelines. This event, the first of its kind, is about sharing this insight on implementation more widely. It will explore how to embed an animal welfare approach across your organisation from communications through to marketing and product strategies.

ABTA’S ANIMAL WELFARE IN TOURISM TRAINING SEMINAR:

The conference, which is being held in partnership with TTG, will feature speakers such as Thomas Cook’s group sustainability manager David Ville, who will outline the business case for implementing animal welfare strategies; Emma Snipp, STA Travel’s head of safety and responsible travel, who will present the travel agent’s view; and Helen Usher, director of Animondial, who will offer tips on how to handle communications, including public complaints.


The afternoon sessions will include a practical scenario-based workshop, featuring ideas on how to influence internal company policy and manage public assumptions and expectations.


A panel discussion will conclude the event.

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