The independent agency said its new-look logo would be rolled out to all eight branches in Kent and Sussex from January 2019.
As part of the refresh, all branches will be known as Baldwins Travel under the banner of Baldwins Travel Group, which will include both retail and business travel units. Currently the group’s shops include Travelux - Tenterden and Sevenoaks Travel.
The new logo was unveiled at a lunch held for 50 suppliers in Tunbridge Wells on Monday.
The move follows a review of Baldwins’ marketing and operations. Other initiatives include a new website and investment in the Dolphin travel booking system.
Nick Marks, Baldwins’ joint managing director said: “Our successes are truly down to our amazing team across the entire business and we could not be more proud.
“This was a considerable factor in our decision to unify the company further, to ensure everyone felt part of one ‘family’. Investing in our brand is hugely exciting for us and tells our customers that we are committed to continuing to deliver superb service across all areas of our business.”