Hello! You are viewing your 1 free guest article this week

Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

Travel industry news

06 Jun 2019

BY James Chapple


Barrhead Travel cruise sales soar at expanded river cruise show

Sales at Barrhead Travel’s annual river cruise show soared 30% this year after the Scottish agency chain refreshed the format to highlight a broader range of product.

Barrhead River Cruise Show 2019 Web.jpg

Barrhead Travel cruise sales soar at expanded river cruise show

For 2019, the agency moved the show to its luxury store in St Vincent Street, Glasgow, and showcased a wider range of cruise options – including more luxury holidays.

Barrhead said the new venue provided a more “intimate and luxurious space” with room for private appointments and an on-site bar.

Sharon Fox, Barrhead’s head of cruise product and commercial, said: “Combining the river cruise show with luxury ocean product gave a smaller number of customers a wider variety of choice and more face-time with our cruise experts and partners, resulting in quality bookings and increased revenue.

“As the cruise industry continues to innovate at a rapid rate, it is important for us to keep being reactive and adapt to meet the needs of our customers.


"It’s a really exciting time to be in the cruise business and we are looking forward to launching more cruise events.”

Exhibitors included Scenic, Emerald, Viking, Azamara, AmaWaterways, Regent Seven Seas Cruises, Silversea and Crystal Cruises. Cruise expert Gary Buchanan also led a number of talks.

Nicola Singleton, strategic account manager at Azamara, added the event “attracted the right calibre of customer for the product on offer”, resulting in a number of “fantastic enquiries”.

What’s your view? Email feedback@ttgmedia.com and let us know your thoughts or leave a comment below.

Add New Comment
Please sign in to comment.
Show me more

Follow Us

TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top