Ben Bouldin: ‘We will get through this, and we’ll get through this together’

In a video filmed at home, the vice-president EMEA at Royal Caribbean Cruises Ltd acknowledges the “incredibly strange times” the world is currently in: “strange personally, strange professionally, strange socially”.

“We are doing our best to adapt to changing needs of environment we see ourselves in,” he says. “We’re desperate to keep supporting our trade despite the fact that all working from home. I’ve said to my sales teams, I want you to be more visible, not less.”

However Bouldin urges agents to “keep an eye on the future opportunities that exist when we come through this. And we will.”