Reece will take up a newly created product manager role, with responsibility for Caribbean product procurement and tactical sales negotiation.
He has previously worked for Cuba specialist The Holiday Place, which ceased trading in late May, and Mercury Holidays, both in product executive positions.
His appointment follows that of fellow product manager Nicky Streeter in January. Reece’s role, said Blue Bay, has been created to maximise support to partners and strengthen the company’s growth plans through new destination and product launches.
The pair will work closely with product management director Greg Armstrong to support Blue Bay’s programmes in the Caribbean and Mexico nd growth in other long-haul markets.
Reece said he was excited to join the team and help Blue Bay maintain its “phenomenal” recent growth.