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31 Oct 2018

BY Jennifer Morris

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Book your place for Abta's Over 50s Holiday Market conference

A focus on the various segments within the over 50s holiday market will be a key aspect of Abta’s conference on the topic next month.

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The over 50s hold 76% of the nation’s wealth

The third Over 50s Holiday Market one-day event will take place at The News Building in London on Thursday, November 29.


According to Silver Travel Advisor’s latest industry report, the over 50s hold 76% of the nation’s wealth and 40% spend more than £3,000 a year on holidays.


What’s more, according to Accord Marketing, by 2025 the over 50s will likely account for two thirds of online retail.


Abta’s conference is therefore targeted at anyone with a large over 50s customer base looking to hear about new, innovative ways to connect with customers, or those looking to reach and engage this lucrative market for the first time.


Victoria Bacon, Abta’s head of brand and business development, said delegates would also discover the importance of segmenting the market, including new ideas for reaching and engaging the over 50s and the over 70s.


She said: “This is the third Over 50s Holiday Market conference from us, and we’ve updated it to make sure it’s as relevant as can be.


“Over 50s covers a very broad age range and a variety of tastes – this conference will equip delegates with the knowledge they need to engage with the various aspects of the market.”


Delegates will also hear about key product trends, the rise of domestic tourism and how overseas destinations are working to attract the over 50s.


There will also be a focus on trends such as adventure travel, multi-generational holidays and the solo traveller.


Speakers will include Sara Grady, head of tourism, GlobalData; Dr Daisy Fan, lecturer at Bournemouth University; and Rob Goodwin, head of destination services and river cruise at Saga Holidays.


For more information and to book, click here.

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