British Airways has begun trialling onboard virtual reality headsets in a bid to offer passengers “their own 3D cinema in the skies”.
From now until the end of 2019, customers travelling on selected flights from Heathrow to New York JFK in first class will be able to view films, documentaries and travel programmes in 2D, 3D or 360-degree formats.
The headsets allow customers to “fully immerse themselves” in 3D regardless of the position they are sitting in and even works when lying fully flat.
Sajida Ismail, BA’s head of in-flight product, said: “We are always looking at the latest technology to enhance our customers’ experience on the ground and in the air.
“Virtual reality has the power to revolutionise in-flight entertainment, and we’re really excited to trial these new glasses as they should create a unique and memorable journey for our customers.”