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11 Jan 2019

BY James Chapple

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British Airways pulls TV ad ‘glamorising gambling’ after backlash from MPs

British Airways has pulled a TV ad showing holidaymakers playing the slots after MPs said it “glamorised gambling”.

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British Airways pulls TV ad ‘glamorising gambling’ after backlash from MPs

Ministers wrote to BA chief executive Alex Cruz urging the airline to withdraw what they described as the “ill-judged” ad.


“We were appalled to see such a well-respected company glamorising it [gambling],” they wrote, The Guardian reports.


MP Carolyn Harris also complained to the Advertising Standards Authority, which confirmed it had received a number of complaints.


The ad for British Airways Holidays shows a couple returning to their room after a quick trip to what appears to be a hotel casino.


“We had a bit of spare change so we put it in the slot machines... and won a couple of dollars. So we put it back in and the next thing we knew, we’d won $493. Luckiest dip ever,” they say in the ad.


A British Airways Holidays spokesperson said the ad was cleared by industry body Clearcast, adding it had received just 11 complaints about the ad, while confirming it had been withdrawn.

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