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Travel industry news

11 Jan 2019

BY James Chapple


British Airways pulls TV ad ‘glamorising gambling’ after backlash from MPs

British Airways has pulled a TV ad showing holidaymakers playing the slots after MPs said it “glamorised gambling”.

Casino Gambling Stave Sawusch Unsplash 534590-unsplash.jpg

British Airways pulls TV ad ‘glamorising gambling’ after backlash from MPs

Ministers wrote to BA chief executive Alex Cruz urging the airline to withdraw what they described as the “ill-judged” ad.

“We were appalled to see such a well-respected company glamorising it [gambling],” they wrote, The Guardian reports.

MP Carolyn Harris also complained to the Advertising Standards Authority, which confirmed it had received a number of complaints.

The ad for British Airways Holidays shows a couple returning to their room after a quick trip to what appears to be a hotel casino.

“We had a bit of spare change so we put it in the slot machines... and won a couple of dollars. So we put it back in and the next thing we knew, we’d won $493. Luckiest dip ever,” they say in the ad.

A British Airways Holidays spokesperson said the ad was cleared by industry body Clearcast, adding it had received just 11 complaints about the ad, while confirming it had been withdrawn.

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