Celebrity Cruises has appointed a new director to oversee its brand, marketing and PR operations in Europe, the Middle East and Africa.
Lisa Rose joined the line on Monday (30 May) and will report to vice-president and managing director EMEA Jo Rzymowska.
Rose has worked in the travel sector for a decade and was previously senior director of brand strategy at Expedia Group and prior to that, senior director of marketing, propositions and global loyalty for Hotels.com.
Before joining Expedia Group, Rose spent eight years in roles across British Sky Broadcasting and Diageo.
“Lisa is joining at an incredibly exciting time and we are equally excited to welcome her to the team. Lisa’s long-term vision, strategic thinking and strong leadership align with Celebrity Cruises and our commitment to growth and innovation in the travel industry,” said Rzymowska.
“I am so pleased to welcome Lisa to the senior leadership team and look forward to her contribution as we continue to trailblaze the future of luxury cruising.”
Rose added: “I’m ecstatic to be joining this forward-thinking luxury holiday brand at a pivotal time for the travel industry. As a marketer, working with a brand that is celebrated for delivering outstanding luxury experiences is an exciting premise.
"As consumer demand returns, along with significant brand investment into new ships to attract new types of consumers to cruising, the potential for growth is hugely exciting."