To be in with a chance of winning the “Suite Success” campaign competition, agents need to make a suite class booking on any Celebrity ship before the end of October 2017.
Claire Stirrup, sales director of Celebrity Cruises UK & Ireland, said: “Celebrity Edge is the ship that everyone wants to be on and I am so jealous that one of our agent partners will sample the exclusive Kelly Hoppen-designed suite class.”
The new all-suite ship – the first of four in the class – is due to set sail in December 2018. Celebrity Beyond will launch in 2020, followed by further new ships in 2021 and 2022.
Simultaneously, an advert for the whole line premiered on September 26 during Channel 4’s Great British Bake Off. It aims to encourage holidaymakers to “sail beyond new borders” and “embrace new experiences, new cultures and a world of differences”.
The message follows various announcements from the brand championing diversity, such as the appointment of the first female captain sailing in the Galapagos and the first western African female bridge cadet to work for a global cruise line.
Sam Otter, director of marketing and PR at Celebrity Cruises UK & Ireland, told TTG: “The actual look of this new advert is very different from our other television campaigns. It is far more high-end, and it is about our culture and how we integrate that into the experiences of our guests.”
In an unusual move for a cruise line, Celebrity has not featured a ship in its new advert.
Otter said the brand wanted to convey the message that its holidays are “not just about the ship”.
All agents who secure a suite class booking during the campaign period will be given a £20 Celebrity rewards booster and Celebrity will also be launching a luxury toolkit and suite class brochure available for agents to download from cruisingpower.co.uk.
Edits of the advert, featuring trade partner-branded calls to action, will also be shared with agents for use in their online marketing.
Stirrup added: “Agents will be able to use the advert in-store to show to customers and to bring the product to life along with all the other collateral that we provide to them.”