Clarity has created a whole new sports division by recruiting 17 former Thomas Cook staff.
The business travel company has hired the entire Thomas Cook Sport management team after they lost their jobs when Cook collapsed on 23 September.
Clarity Sports will be headed up by Rob Slawson and based in Manchester.
Slawson said: “My team found out about the situation with Thomas Cook at the same time as every other employee and we were given no time to tie up any loose ends before exiting the building.
“Clarity is a business we already knew and it was a natural move for me and my team.”
Clarity will manage player travel arrangements for Thomas Cook Sport’s former clients, which include Premier League football clubs and Pro14 rugby clubs.
The deal was finalised within days of Thomas Cook’s collapse.
Pat McDonagh, chief executive of Clarity, said: “The logistics of moving sports teams from game to game is a complex operation and because we were already working with many of these clubs, we were able to move quickly to offer jobs to those impacted by the Thomas Cook situation.
“They quickly joined our team and together we had the industry knowledge to step in at short notice and give practical solutions.”
Clarity Sports has already been able to help Ulster Rugby reach South Africa for its Pro14 fixtures against the Toyota Cheetahs and Isuzu Southern Kings in time.
McDonagh said although they have “enormous sympathy” for fans affected by Cook’s collapse, Clarity Sport’s primary focus is currently with team logistics.
However, it is looking at creating a supporter-focused branch for the future.