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News

14 May 2018

BY Gary Noakes

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Club 18-30 placed under review by Thomas Cook

Club 18-30’s owner Thomas Cook has admitted that the youth brand may be sold in response to changing tastes in the market.

Magaluf nightlife, Majorca
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Club 18-30's time might be up, Cook admits

Cook told TTG: "We remain committed to Club 18-30 for summer 2018. However, we are exploring options for the future of the brand, which could include the possibility of a sale."

 

The Times says that while Cook has owned the brand for the past 20 years, young people are now more interested in posting aspirational shots of their holidays on social media than photos of them comatose in resorts notorious for riotous behaviour. This it concludes, is prompting the review of the 18-30 brand.

 

The paper adds that there is now more of a trend towards ‘ego travel’ to more upmarket destinations and venues; while Cook itself noted that more than half of 18-25 year-olds said that social media posts on photo-sharing sites were a factor when choosing a hotel.

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TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
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