UK consumers are being put off travelling by the confusing “complexity” of current rules and regulations.
A survey of more than 2,000 adults, commissioned by Skyscanner, revealed that more than half (56%) found it difficult to understand the current travel options open to them, with 77% of these people saying they were put off from travelling by this confusion.
More positively, the news about the imminent rollout of vaccines in the UK has led to 41% of people feeling more confident about travelling aboard within the next six months.
Skyscanner said this upsurge of interest in booking holidays was also reflected by a 62% week-on-week increase in flight searches for departures from the UK within seven to 30 days.
Jo McClintock, Skyscanner’s senior director, global marketing, said: “People want to travel and we know there is pent-up demand from the searches we are seeing for flights and for more information; but confidence has been hit by the lack of consistency between countries worldwide regarding measures and restrictions.
“Consumers just do not understand the complex rules and are crying out for transparent, detailed information. Our new, simple-to-use and up-to-date Skyscanner map helps travellers navigate the fast-changing travel landscape.”