A Travelzoo survey reveals Britons are willing to compromise to get the holiday they want this year. Tom Parry reports.
British travellers are increasingly choosing longer package holidays representing better value for money and are willing to save on their flight booking to allow more money for in-destination spending.
Those were some of the findings of travel and experience deals publisher Travelzoo’s 2019 Travel Trends report, which surveyed more than 1,600 UK travellers.
It found holidaymakers were seeking discounts to make their money go further, while 90% were planning a trip abroad of five or more nights this year – prioritising a longer trip over a short breaks or staycation.
More than half the holidaymakers surveyed said they were likely to book an all-inclusive package in the next few years, particularly those with children.
Half of those quizzed said they would be willing to try to save money by travelling at inconvenient times or forgo extras such as in-flight meals when not included, while nearly 75% would look to save money on their baggage allowance.
While Brexit is a concern to some, with only one-in-five of those surveyed expecting the UK economy to do well this year, more than half said they “were not worried about their own financial situation” this year, Travelzoo revealed.
A similar number said they would be more likely to spend more in a destination if they had received “a good deal” when booking the trip.
Although 52% of those surveyed said they would try to save money on their hotel booking, the same number said they would consider a room upgrade, and more than half said they would not compromise on the quality of restaurants on their holiday.
Travelzoo cited culinary choices as playing “a big part” in the holiday selection process, with drinks another factor. The majority of those surveyed said they weren’t willing to economise on these aspects.
A third of respondents also said they would consider taking a specialist food or wine-tasting trip in the next few years.
When it came to destinations, Cuba, Croatia and Iceland topped holidaymakers’ wish lists, with younger generations also showing “aspirational interest” in destinations such as Norway, Japan and the Maldives.
Millennial travellers showed a willingness to explore, with more than half of 25- to 34-year-olds quizzed saying they always try to visit new destinations. Nearly two-thirds of under-45s said they didn’t plan to holiday at home in the UK in 2019.