However, agents must now tackle the perception they are are expensive if they are to cement their place on the high street anew.
Nearly a quarter (23%) of Brits surveyed by media agency eight&four said they find it “quicker and easier” to use a high street travel agent to book their holidays.
A further 23% said they feel travel agents offer a more personal experience while 21% said they appreciate their expertise and in-depth advice.
“High street travel agents could make a big comeback if they play the market right,” said eight&four head of marketing Caroline Brosnan.
