Cunard has appointed former Monarch Holidays sales director Gary Anslow as UK Sales Director.
Anslow has also previously worked as sales director for the Cosmos portfolio, overseeing Cosmos, Avro, Somewhere2stay and Avalon Waterways.
His appointment follows the announcement to create a dedicated, separate sales team for Cunard “to strengthen links with the travel trade and solidify brand distinction”.
David Rousham, vice-president UK sales and international development, Cunard, said: “Following a rigorous process, we are delighted to welcome Gary to the team.
“His wealth of travel experience and strong leadership qualities are going to be invaluable as we build our dedicated sales team.
“2018 is going to be an exciting year for Cunard as we focus on our ambitious plans for the future of Cunard globally.”