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'Hays Travel is now a national player'

At the risk of annoying him again, the Greggs analogy still stands – maybe more than before.


Five years have passed since I made the comparison and in that time, Greggs has grown to become a household name, respected for its single-minded business model and tapping into the country’s zeitgeist.


Forget the snobbery, with their vegan sausage rolls and affordable, convenient food on the go, Greggs has become a national institution – an unpretentious, reliable, consistent, no frills retailer. The country loves Greggs, and in case you forgot, Patisserie Valerie went bust.

I’ve just watched John and Irene being interviewed on Good Morning Britain. They were happy and positive about the future – a real tonic after all the bad news of the last few weeks. The country will love that too.

John has put his surname on the map; Hays Travel is now a national player. Personally, I wish him and Irene and the whole team every success in the world. Remember, Thomas Cook himself once rose to prominence by spotting a gap in the market and moving to fill it.


This couldn’t be a case of history repeating itself... could it?

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