A group of ex-Thomas Cook staff are readying to launch a new online tour operator – with future plans to sell through agents.
Sunny Heart Travel – whose name pays tribute to Cook’s famous logo – currently has a team of five based in the iconic travel firm’s heartlands of Peterborough.
The privately owned company has intentions to take on “as many former Cook colleagues as possible” as it goes about growing.
Chief executive Steve Bentzen – a former IT programme manager for Cook – said the operator could launch as early as this month “if the Covid situation improves”.
“We are ready to launch as soon as the nation’s confidence in travel returns. I personally think airport testing will go a long way towards that,” he said.
“We have come a long way since the collapse of Cook. Sunny Heart was built from scratch, the name and logo are trademark registered and we have our own Atol.”
Sunny Heart will offer “a broad range” of product including flights, hotels, tours, cruises, excursions and ancillaries – selling both packages and tailor-made trips.