Baines re-joins the adventure travel specialists with more than 25 years of travel industry experience.
She previously worked at Explore for a number of years as trade sales manager until 2016, before moving to Wendy Wu Tours and, most recently, Intrepid Travel.
In her new role, Baines will report to Explore’s global head of sales Ben Ittensohn. He said: “We are delighted to welcome Philippa back into the Explore family as part of our expanding sales team.
"With a great reputation, extensive product knowledge and excellent trade relationships, Philippa will be a strong addition to our sales team.
“As part of our commitment to developing business through the trade, having Philippa onboard means we are providing our agency partners with not only the necessary assets but support to help grow their sales of this exciting segment.”
Baines added: “I am delighted to be rejoining the Explore team. I’m looking forward to working with our trade partners across the UK to raise the profile of Explore, its product and commitment to responsible travel.”