Thomas Cook has offered a sneak preview of its first Cook’s Club and Casa Cook hotels in Egypt.
Cook will debut the brands in the Red Sea resort of El Gouna, near Hurghada, later this year.
Casa Cook El Gouna will open in October, Cook’s fifth after launching the concept in Greece and Spain.
The newly-built, 100-room hotel is Arabic in both its interior and exterior design, and is set among desert sand dunes surrounded by palm trees.
Accommodation ranges from standard rooms to villas, each sporting Casa Cook’s design cues including raw wood furnishings, tarnished ceramics and interiors inspired by the local culture, as well as private terraces. Junior suites have shared pools and villas private pools.
Its beach club has a bar and all-day restaurant with views of the lagoon on the Red Sea; guests can make use of the spa, explore the area’s archaeological sites, or take advantage of its golf courses and watersports. It also features a kids’ club.
Cook's Club El Gouna, meanwhile, will open in August and become the brand’s sixth location following openings in Turkey, Spain, Greece and Bulgaria.
The 144-room hotel is built along a saltwater lagoon near the main town and is situated a short walk from the beach.
It will continue Cook’s millennial focus boasting contemporary design, new food and drink concepts and local cuisine, and a poolside DJ at an affordable price point.
Will Waggott, Cook’s chief of tour operating, said: “Egypt is proving really popular among our Thomas Cook group customers with bookings up 15% for summer 2019 and 57% for winter 2019/20 compared to last year.
“Our new Cook’s Club and Casa Cook will be great additions to our holiday offering and will appeal to golfers and watersports enthusiasts, as well as those looking for some winter sun at a great price.”