Hello! You are viewing your 1 free guest article this week

Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

Travel industry news

01 Sep 2017

BY Jennifer Morris


Former Starbucks boss named CEO of new 'wellness' cruise line

A former Starbucks president has been appointed chief executive of new “wellness” cruise line Blue World Voyages.

Fitness wellbeing exercise iStock_000058686618_Large.jpg

Blue World Voyages will be fully dedicated to sports and wellness

Effective immediately, John Richards will work closely with founder and chairman Gene Meehan and the development team to introduce a “new, distinctive cruise industry niche”.


The line will be fully dedicated to sports and wellness.


As chief marketing officer for Royal Viking Line “in the early years of cruising”, Richards is described as having helped “execute the resurgence and successful turnaround of the global luxury cruise brand”.


Meehan said: “We are intentionally trying to break some of the rules of traditional cruising, and for that reason, we have been looking for a CEO who will help us see and implement things differently.


“John’s track-record for growing companies into category leaders makes him the ideal person to lead Blue World Voyages as we enter the global marketplace.


“We are confident that with John onboard, we will achieve our goal of expanding to a three-ship operation within five years and in doing so create a new specialty market for active lifestyle cruising.”

With the first 350-passenger, 5-Star ship scheduled to launch in 2018, Meehan plans to have a second and third ship in the water by 2022.


The company will evaluate ports of call based on the availability of outdoor activities such as cycling, hiking, golf and watersports, access to areas conducive to yoga and meditation, and cultural and learning opportunities.

Add New Comment
Please sign in to comment.
Show me more

Follow Us

TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top