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22 Nov 2018

BY Tom Parry

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Fred Olsen reports record Monday sales

Fred Olsen Cruise Lines has reported its most successful Monday in its history earlier this week claiming record sales of almost £1.6 million.

Fred Olsen Braemar Main.jpg

The line said its bumper bookings performance had come on the back of the early release of 2020-21 itineraries, as well as its promotion of Scandinavian and Baltic ‘closer’ cruises and forthcoming Caribbean sailings.

 

Fred Olsen will launch its full ocean cruise programme for 2020-21 next March.

 

Justin Stanton, sales and marketing director, said its sales surge was “quite an achievement at any time [but] all the more so in late November, when the market is generally subdued”.

 

“We are very encouraged by the tremendous response that we have received to our two newly-launched itineraries from our 2020-21 cruise programme, which shows a clear desire from our guests to secure their place on our unusual and exciting itineraries,” he added.

 

“It’s also reassuring that nine out of 10 guests surveyed say we meet or exceed their expectations with regard to their destinations and the overall cruise experience.”

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