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02 May 2018

BY Rob Gill

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TRFBLI

Gold Medal sees surge in Florida bookings

Gold Medal has seen a surge in bookings for its new Florida brochure with sales to Walt Disney World Resort “leading the charge”.

Walt Disney World Florida.jpg

The tour operator said that sales for its 2019 Florida programme were up by 49% in revenue and 40% in room nights year-on-year following the release of the brochure on April 19.

 

The brochure includes a Free Disney Dining and Drinks offer, which has helped to stimulate bookings to Disney’s Orlando park with hotels at the resort seeing a 71% rise in passenger numbers.

 

Nick Hughes, sales director, tour operations for Gold Medal and Travel 2, said:

“The response from agents to Gold Medal’s new brochure has been astounding. We knew the extended booking period allowing agents to book holidays to Florida up to 20 months in advance would be popular, and agents have embraced it with open arms.

 

“The success of the Free Disney Dining and Drinks offer - with a huge increase in demand for Walt Disney World Resort holidays - is testament to how much those deals and partnerships are resonating with our agents and their customers.”

 

As part of the brochure launch, Gold Medal has also launched its Coast to Coaster campaign giving agents the chance to win a Florida holiday including flights, accommodation, car hire and theme park tickets to Walt Disney World, SeaWorld’s park and Kennedy Space Center.

 

Agents can enter by booking a Florida holiday with departure in 2019 before June 30, 2018.

 

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