The new training event is aimed at agents who have sold no, or just a small number of escorted tours, small group adventures and active holidays.
The tourist boards of Slovenia and Dominica have also confirmed participation in the festival, which is to be hosted at Manchester airport’s Concorde Centre.
Colin Currie, head of sales, Gold Medal and Travel 2, said: “Touring and adventure has grown hugely in popularity in the last two years for Travel 2.
“Our unrivalled network of touring suppliers coupled with the flexibility that agents have to build in flights, additional ground arrangements and cruises to create bespoke itineraries for their clients, make Travel 2 the perfect partner for a touring itinerary.
“We’re thrilled to be headlining TTG Media’s first-ever New To Touring & Adventure Festival and helping agents understand the full spectrum of this exciting and lucrative sector.”
The touring and adventure-focussed festival builds upon the success of the first TTG New to Cruise Festival at the same venue in December.
The full-day event will offer agents conference sessions, a trade fair and speed networking with key suppliers. It is entirely free for agents to attend, including free overnight accommodation on a first-come, first-served basis the night before.
Other confirmed suppliers include: Brand USA; Emirates Holidays; Inghams; Hurtigruten; Mercury Holidays; Saga; ANA – All Nippon Airways; Great Rail Journeys; Intrepid Travel; On The Go Tours; Scenic Luxury Cruises & Tours; and Travelsphere.
The TTG New to Touring & Adventure Festival is designed to provide the tools, knowledge and inspiration for agents who want to start selling escorted tours, small group adventures or active holidays.