Hotelbeds Group is to move all of its bed bank brands on to the same technology platform by the end of 2018.
The Majorca-based group operates the Hotelbeds, Bedsonline, Tourico Holidays and GTA brands, following the purchases of GTA and Tourico Holidays.
Hotelbeds has also appointed Chris Branagan as the group’s director of technology and a member of the executive committee. Branagan was previously GTA’s chief technology officer.
Carlos Munoz, Hotelbeds Group’s bed bank managing director, said: “This best-of-the-best team is already hard at work innovating the hotel and ancillaries distribution chain.
“I´m certain that our best-in-class B2B technology platform will help our commercial partners everywhere increase revenues and reduce costs, connecting over 170,000 hotels worldwide to over 60,000 travel intermediaries around the globe.”
Branagan added: “Following a significant amount of analysis, preparation and strategic planning behind the scenes, I now feel confident to announce that the integration will be completed at a technology level before the end of the year, with all of our bed bank brands using the same technology platform.
“We will be updating our partners in due course to explain how they will benefit from these changes.”
Hotelbeds completed the purchase of GTA in October 2017 after acquiring US-based wholesaler Tourico early last year.
The company announced a series of new management appointments in January as part of the integration process.