All functions of Hotelbeds, including those of Hotelbeds Group, will operate under the Hotelbeds title.
“A refreshed brand identity for Hotelbeds will be gradually introduced across all its combined operations over the coming weeks and months, phasing out the GTA and Tourico Holidays brands,” said the bed bank in a statement on Wednesday (October 31).
Its ancillary product line, meanwhile, will be renamed Beyond the Bed. This include transfers, activities, tickets, theme parks, car hire, insurance and tours.
The move comes after Hotelbeds announced in September it would consolidate its various offerings to the trade under one single brand, Bedsonline.
This will see TravelBound, TravelCube and GTA customers move onto the Bedsonline platform over the coming months.
Joan Vila, Hotelbeds executive chairman, said: “Today’s announcement underlines our commitment and core focus to continue building our position as the world’s leading bed bank. Both our group and our main commercial brand will both be known from now on under one simple name, Hotelbeds.
“The launch of a bold, refreshed identity for Hotelbeds, under which we are combining the operations of Hotelbeds, GTA and Tourico Holidays, forms part of our clear strategy and roadmap to combine these top three leading players into one company and redefine the travel distribution landscape for the benefit of our partners.
“Much progress has already been made to integrate the three businesses at a commercial, operational and technological level, with cross-selling and technological solutions already in place.
“As we work our way through the final stages of the integration, we are in continual contact with all our partners to explain how these changes are benefiting them. In the meantime, we remain focused on business-as-usual and you´ll notice the brand changes mentioned today rolling out gradually over the coming weeks and months.”
Hotelbeds has meanwhile signed a new strategic partnership with Millennium Hotels and Resorts (MHR).
The agreement gives all Hotelbeds brands direct, real-time access to MHR’s more than 1.4 million room nights annual across 60 destinations.