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'Sustainable travel doesn't have to be expensive'

'Sustainable travel doesn't have to be expensive'

Thornton added the 18-29 brand brought Intrepid full circle since its inception in 1989: “I think we always catered for baby boomers,” he said. “Perhaps this is us properly addressing their children.


“If you travel with a brand for a while, you can progress through it, you can move onto other programmes. We recognise the children of Intrepid travellers often want something different."


Last year, Intrepid sales were up 17% globally, a trend it says was driven by youth travel. It has launched more than 80 new 18-29 small group tours to meet demand, priced comparably with its Basix range and with deposits starting from £49.


Its 18-29 product will be promoted through the UK travel trade, with brochures coming later this year.


All Geckos Adventures will become Intrepid 18-29 trips from October 1. Intrepid will add 20% more departures and new destinations, including Iceland and Russia, for 2019.


“Focusing the power of our global brand on the youth market is just another way that we can invest in sustainable travel for the long-term,” Thornton added.


Intrepid’s 18-29 programme will grow dynamically based on demand rather than receiving annual updates.


It will have full access to the group’s network of more than 20 DMCs to quickly add departures to up and coming destinations. Intrepid added Iceland, Central America and Japan last year, and will go to Indonesia this year.


“The most important message is sustainable travel doesn’t have to be expensive,” said Thornton.

 

“Our network allows us to be extremely competitive on price and offer great value while safeguarding the future of our destinations.”

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