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Travel industry news

25 Feb 2019

BY James Chapple

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Jet2holidays debuts inaugural Indulgent Escapes TV ad campaign

Jet2holidays’ luxury arm, Indulgent Escapes, made its small screen bow at the weekend as part of a new ad campaign.

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Jet2holidays debuts inaugural Indulgent Escapes TV ad campaign

The three 30-second ads were due to premiere on ITV and Channel 4 on Sunday (February 24) and will appear across both channels’ on demand services.


While Jet2 has heavily promoted its lead brand across print, TV and public advertising, it is the first dedicated TV move for Indulgent Escapes.


The ads, say Jet2, are aimed at couples and honeymooners looking for “the final word in luxury holidaying”.

 


Each ad highlights a different aspect of an Indulgent Escapes holiday, ranging from poolside retreats, Michelin-star food and five-star accommodation.


Filming took place at various locations in the Algarve – the Conrad Algarve, Epic Saga, and Pine Cliffs Hotel.


Indulgent Escapes destinations include the Canaries, the Balearics, the Algarve, Madeira, Spain, Croatia, Greece, Cyprus, Turkey, Italy and Malta.

 


Steve Heapy, Jet2.com and Jet2holidays chief executive, said: “Our fantastic Indulgent Escapes collection makes us the UK’s largest European luxury tour operator, so we are proud to present these brand new adverts.


“They have been designed to showcase the luxurious holidays that we offer, showing off the service, decor, and attention to detail that make our Indulgent Escapes the final word in luxury holidaying.”


Holidaymakers travelling with Indulgent Escapes get 25kg baggage each way; two complimentary drinks; a complimentary gift; private transfers; and priority security access at their departure airport.

What’s your view? Email feedback@ttgmedia.com and let us know your thoughts or leave a comment below.

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Jet2holidays

Jet2holidays is the UK's second largest holiday operator, and the top choice for independent travel agents. We're now celebrating 11 terrific years of selling great-value package holidays you can trust.

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