The business, part of the lastminute.com group, has unveiled its own own content management system, ContentHUB, aimed at travel and ecommerce brands.
ContentHUB is the result of the group’s need for an advanced, user-friendly system for marketers, said the group.
Clients can use it to integrate digital advertising into web pages to instantly monetise their content without relying on external plug-ins.
Sites are mobile, SEO and search engine marketing optimised by default.
Using ContentHUB doesn’t require any coding skills, featuring simple editors and drag-and-drop functionality to quickly and easily modify content.
It features a range of different page structures to suit different needs, such as accommodating video or social deeds.
The tool was developed and piloted within the lastminute.com group to allow users to create branded microsites for destination pages and seasonal campaign content, while integrating advertising, deals and input from travel social network WAYN.
Alessandra Di Lorenzo, lastminute.com group chief commercial officer media and partnerships, said: “We know how important it is for travel or ecommerce companies to have a solid content strategy that supports customer engagement and drives up customer return rates.
“Yet many brands we’ve spoken to face the same challenges we did when it comes to managing their content and rolling out dynamic, data-driven and ad-optimised microsites at scale.
“That’s why we’ve combined our competencies and experience in media monetisation as well as travel, technology and design to produce a platform that is functional and aesthetically pleasing - but also very competitively priced.”
ContentHUB can also pull in content through widgets, including from sites like Spotify and Instagram, and also supports custom widgets too.