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Travel industry news

08 May 2019

BY Gary Noakes


Lata boosts content of next month's London event

A new seminar programme will feature at this year’s Latin American Travel Association trade event in London next month.


Latin American Travel Association adds educational content to B2B show

Experience Latin America takes place from 10 June, with the three-day B2B event now including educational seminars every day from 1-2pm.


They will be divided into three themes; Going beneath the surface of wellness/wellbeing; Choice, Challenge and Change in Adventure Travel; and Transformation at the Intersection of Luxury and Sustainability.


The event, now in its sixth year, moves to Chelsea Football Club as part of a strategy to grow and position ELA “as the leading European B2B travel event focused on the Latin American region”.


Key events include the Lata Achievement Awards on Monday 10 June, a barbecue sponsored by ProColombia on Tuesday 11 June, and the ELA Fiesta sponsored by EMBRATUR in partnership with Iguazu, Ceara and the Rio Convention Bureau on Wednesday 12 June.


The Achievement Awards celebrate individuals and companies that have contributed to the development of travel to the region. Judges include Aito chairman Derek Moore and Aneil Bedi, founder of Brand Agents.


ELA will also serve to bolster Lata’s Sustainability Charter, launched last year, via a programme of activities and talks.

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