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Travel industry news

25 Jul 2019

BY Gary Noakes


Late sales period means bargains, says Icelolly.com

This summer’s late sales period is “a buyer’s market”, according to Icelolly.com

Spain beach sunbathers iStock_13962374

Icelolly.com details consumers' late summer sales searches

The holiday comparison and deals website said this year was showing a marked contrast with 2018, when there was a strong winter peak but softer summer lates market due to the heatwave and Fifa World Cup.


Icelolly.com said searches for departures between 22 July and 31 August increased by 60.7% in the four weeks ending 15 July versus the previous month.


It said this and the fact the wider market had grown by only 3.3% was a strong indication families had left it later to book this year.


“With many bargains still available for families looking for a beach break in July and August, it’s certainly a buyer’s market,” said Icelolly.com chief executive Richard Singer.


Spain and its islands top Icelolly.com’s searches, but summer 2019 has seen a revival in Turkey, with the value of sterling increasing by 20% compared to this time last year.


Searches for Dalaman and Antalya are up 90.9% and 71.9% respectively over the last four weeks,


Icelolly’s other popular non-EU destinations include Egypt, Mexico, Morocco, Tunisia and the UAE. Although the US takes 10th place, searches are down by 12%.

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