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Travel industry news

11 Jul 2019

BY Tom Parry


Latin Routes reveals 'hybrid' brochure design

Latin Routes has revealed a "completely different look and feel" for its new 2019/20 brochure.

Latin Routes brochure.jpg

The specialist operator said it had created a "hybrid" between a magazine and a traditional brochure, combining the editorial style of a travel publication with the "inspiration and practical information" agents need when planning a client’s trip to the region.


The new brochure replaces "generic" hotel and destination pages with articles designed to "give a real understanding of what a holiday in Latin America could offer", Latin Routes said.


It also features imagery with in-depth descriptions as well as a ’Places to Stay’ section offering agents a sense of what else is on offer in a particular area and why it is being recommended by Latin Routes.


Director Martin Johnson said: "Over the past 12 months we have looked at the way we, and the wider travel market, produce travel brochures and have been asking ourselves, our clients and our agent partners, how we could improve.


"The result is a fantastic new brochure designed to give a real understanding of what makes each destination in Latin America so special."

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