Trade-only Cuba specialist Live Cuba is planning a series of trade initiatives to help agents sell more holidays to the Caribbean destination.
The B2B brand, which is part of London-based Live Holidays, was created following the demise of Cuba Holidays’ parent The Holiday Place earlier this year.
Live Cuba business development manager Alan Meadows praised agents for supporting the new brand.
“We have only been trading for four months and we’ve had really good support from agents – we hit our targets for our first quarter,” Meadows told TTG.
A new brochure, said Meadows, will be released in late January 2020 – “after peaks” – with an increased print run of 40,000 compared with just 10,000 for the current brochure.
Live Cuba also plans to launch a “price wall” on its website in time for peaks, designed to make it easier for agents to view the operator’s product range and streamline the booking process.
“They will be able to see live availability [so] it will save agents time,” explained Meadows. “They can always call our reservations team as well – Cuba is a destination where you might need to have your hand held as it works differently from other Caribbean islands.”
Meadows is keen to promote multi-centre holidays and touring around Cuba, with holidays combining Havana and Varadero proving popular. “We want to raise awareness and give agents the confidence to sell Cuba,” he added.
As part of this strategy, Live Cuba plans to hold four trade events around the UK next year, each for 150 to 200 agents. The first event will be held in east London in late February.