Clear
0 Selected+
Filters
Air
Luxury
Regulation
Operators
Agencies
City and finance
Destinations
Skills
Cruise
Technology

Hello! You are viewing your 1 free guest article this week


Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

News

03 Dec 2014

BY TTG Staff

Share
TRFBLI

Lovedesh founder: ‘Bootstrapping’ makes you creative and focused

Passion, bootstrapping and innovation are three of the key elements that have helped Yasmin Choudhury, founder of Bangladesh specialist Lovedesh, move from drama school student with “no travel experience whatsoever” to becoming a travel entrepreneur.

Yasmin Choudhury (Lovedesh)

Choudhury founded Lovedesh, which offers escorted tours in 2012, though she says at the time she did not know where the firm was going.

 

“I’ve been on a really arduous journey,” Choudhury told delegates at TTG’s very first Tomorrow’s Travel Leaders Conference, explaining how as a one-man band she has directed a promotional video over Skype using volunteers, diversified the business - introducing elements of retail and food - and added a charitable arm to the company, the Amcariza Foundation, all while working as a single mother.

 

But the difficulties she has faced have only fuelled the fire, she said. “Bootstrapping [starting with minimal financial resources] leads you to be creative; it really helps your focus and helps you become a better driver of your business. Your best friend becomes the mirror.”

 

Choudhury added: “Passion stems from different circumstances - passion can come from frustration, poverty, a sense of injustice, putting right something that’s gone terribly wrong.” Talking about the death of her Bangladeshi father in 2004, Choudhury added: “For me, passion comes from grief.”

 

While Lovedesh’s overarching aim is to encourage consumers to visit more developing countries, Bangladesh is the focus of her business. “I’m trying to smash that perception that there’s not much to Bangladesh,” she said. “I’m trying to redress the balance.”

Add New Comment
Please sign in to comment.
Show me more
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ
Scroll To Top