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Travel industry news

04 Apr 2019

BY Rob Gill

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Loveholidays increases Atol to 1.2 million passengers

Online travel agency Loveholidays has extended the size of its Atol by more than 50% for the next 12 months – taking it above one million passengers for the first time.

Loveholidays homepage 2018
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Loveholidays increases Atol to 1.2 million passengers

The company has increased its licence from 805,000 passengers for 2018/19 to 1.23 million passengers from April 1, 2019 to March 31, 2020, an increase of 53%.

 

The expansion takes the private equity-owned web specialist up to fifth place in the list of the top Atol holders – behind Tui UK, Jet2holidays, Thomas Cook and On the Beach respectively.

 

Loveholidays was purchased by private equity firm Livingbridge in May 2018.

 

Christian Armond, Loveholidays marketing director, said: “This increase reflects the continued success of our business in the UK with more and more customers booking their holiday with Loveholidays.

 

“This growth is driven by a combination of intuitive market-leading technology that allows our customers to find their perfect holiday; our competitive pricing that offers the best deals; and our team who continue to drive the business forward even in this current economic and political climate.”

 

Loveholidays was previously ranked seventh in the list of top Atol holders but its expanded licence has now taken it above Expedia and British Airways Holidays.

 

Fellow online travel agency On the Beach has also increased its Atol to 1.65 million, as revealed by TTG earlier this week, as part of its move to become an Accredited Body.

 

The enlarged Atol also covers package sales made by its Sunshine.co.uk subsidiary.

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