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Travel industry news

15 Mar 2017

BY TTG Staff

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TRFBLI

Marketing accolades honour best in travel

Marketing professionals from across travel have been honoured at the ninth Travel Marketing Awards.

Travel Marketing Awards 2017 winners
Sharelines

"Our industry now has the strongest brands, highest-quality products and the best qualified marketers ever"

More than 140 travel firms, media marketing teams and PR agencies were shortlisted for the accolades, which are designed to reflect the aims of the Chartered Institute of Marketing Travel Group (CIM Travel Group) in promoting best practice within travel marketing.

The awards, of which TTG Media is a media partner, were held at London’s Grosvenor House Hotel on March 14 and celebrated work done between September 2015 and August 2016.

The Tomorrow’s Travel Marketing Leader Award 2017, which recognises young people who will lead travel marketing in the future, was won by Will Weeks, head of content, Contiki.

Richard Carrick, president of CIM Travel Group, said: “Our industry now has the strongest brands, highest-quality products and the best qualified marketers it has ever had – and this year’s Travel Marketing Awards fully reflect this excellence.”

 

Advertising winners

Gold

Best Consumer Press Advertising: Thomson quotes by BMB for Thomson

Best Outdoor Advertising: Claim Your Tweet by adam&eveDDB for Virgin Atlantic

Best Radio Advertising: Christmas Rail Disruption by One Black Bear for National Express

Best TV Advertising (Over £100k Production Spend): Flying stuntman - Smart search, made simple by Forever Beta / Goodstuff for Cheapflights

 

Silver

Best Business To Business Advertising: Club Royal by Royal Caribbean

Best Online Advertising: Dynamic Banners with Live Weather Feeds by Front Page for Royal Caribbean

Best TV Advertising (Under £100k Production Spend): Make your short break a SuperBreak by Brass Agency for SuperBreak

 

Campaign winners

Gold

Integrated Campaign Of The Year (Over £1m Spend): Spirit of Scotland by Union Advertising Agency for VisitScotland

Integrated Campaign Of The Year (Up To £1m Spend): Blue Monday by Mediacom for Thomson

International Campaign Of The Year: In Da Hostel With 50 Cent by Lucky Generals for Hostelworld

Travel Brand Of The Year (Over £25m Turnover): Kuoni

 

Silver

Advertising Campaign Of The Year (Over £250k Media Spend): It's Going To Be A Great Night by Mother for LateRooms.com

Advertising Campaign Of The Year (Up To £250k Media Spend): #StopBlueMonday by DEC BBDO for Promotur - Turismo de Canarias

Digital Marketing Campaign Of The Year: The Two Eejits by The Lane Agency for CalMac Ferries

 

Digital winners

Gold

Best Direct Marketing (Email): Personalised Video Campaign by WDMP for Monarch

Best Use Of Content Marketing: #StopBlueMonday by DEC BBDO for Promotur - Turismo de Canarias

Best Use Of Social Media (£21,000 - £50,000 spend): Sheep with a view by Mr.H for Visit Norway

Best Use Of Social Media (over £50,000 spend): Doors Of Thrones by Publicis London for Tourism Ireland

Best Use Of Video/Film: In Da Hostel With 50 Cent by Lucky Generals for Hostelworld

Best Website Or Microsite: Journey Latin America by Sagittarius for Journey Latin America

 

Silver

Best Mobile or App: Transport for Edinburgh by Lothian Buses

Best Use Of Multi-Channel: Colour Your Summer by WDMP for Monarch

Best Use Of Search: Travelzoo 101 Guides by Travelzoo

Best Use Of Social Media (up to £20,000 spend): ABTA Earlybird Campaign by Flagship Consulting for Abta

Marketing winners

Platinum

Most Innovative Marketing: Personalised Video Campaign by WDMP for Monarch

 

Gold

Best Brochure: Best Served Scandinavia Winter Brochure by Best Served Scandinavia marketing team

Best Direct Marketing (Print): Kuoni Magazine by Kuoni

Best Experiential Marketing: The Travel Book pop-up photography exhibition by Lonely Planet

Best Use Of Affinity Marketing & Sponsorship: First Dates Activation & Sponsorship by Mediacom for Thomson

 

Silver

Best PR Strategic: Mums Army by The Brighter Group for Just a Drop

Best PR Tactical: Virgin Holidays Treehouse by Virgin Holidays

 

Best In-House Marketing Or PR Team: Kuoni

TTG Tomorrow's Travel Marketing Leader

Will Weeks

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