Hotel giant Marriott is to offer more than 2,000 private homes to rent as part of its new Homes & Villas by Marriott International brand.
The company said the properties are based in 100-plus markets across the US, Caribbean, Latin America and Europe.
The launch of the new brand comes after Marriott ran a pilot programme last year selling homes in several European cities through Tribute Portfolio Homes.
Stephanie Linnartz, global chief commercial officer at Marriott International, said: “The launch of Homes & Villas by Marriott International reflects our ongoing commitment to innovation as consumer travel needs evolve.
“What started out as a pilot a year ago is now a global offering, providing our guests with the space and amenities of a home backed by a trusted travel company, and the very best in loyalty benefits.”
Marriott’s decision to launch a home rental brand can be seen as a way of countering the growth of “sharing economy” accommodation sites such as Airbnb.
The company noted that during its pilot programme, guests’ average stays were “more than triple the typical hotel stay”. Marriott also hopes the opportunity for consumers to earn points through its recently relaunched loyalty programme, Marriott Bonvoy, will help to attract more bookings.
Homes included in Marriott’s new programme include a four-bedroom cottage in California’s wine country, a six-bedroom townhouse in London, an oceanfront villa in Anguilla with its own private beach, and a 18th-century castle in Ireland sleeping up to 17 guests.
Jennifer Hsieh, vice president of Homes & Villas by Marriott International, added: “Our approach to home rentals allows us to curate an incredible collection of homes that deliver an elevated travel experience.
“By working with a select group of professional management companies that understand and operate in this dynamic landscape, we are able to focus on what we do best – selecting a breadth of homes in inspiring destinations, setting standards for responsive service and designing a seamless booking experience.”