Craig Secker joins the UK specialist operator from Club Med.
He will be responsible for supporting Bourne’s travel trade relationships in the south of England.
Assuming the role this week, Secker will host manager meetings and regional store visits.
Another key role will be to implement Bourne’s interactive training sessions, designed to boost awareness of its three brands - Butlin’s, Haven and Warner Leisure Hotels.
Secker arrives at Bourne with four years experience in the travel industry, most recently as a Club Med travel consultant.
He has previously worked for Scott Dunn and Newmarket Holidays.
“During the last four years, I have fallen in love with the travel industry,” said Secker. “My ambition for some time has been to move away from my reservations background and into a more face-to-face role.
"This position at Bourne Leisure presents the perfect opportunity for me and I’m truly excited to be joining the team.”
Louise Tansey, Bourne’s national sales manager, added: “The growth of our trade sales team represents an exciting time for our brands and we’re delighted to have Craig onboard.
"His skills and experience will be valuable in terms of us continuing to develop out training techniques and supporting all our agents.”