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Travel industry news

31 May 2019

BY James Chapple

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Midcounties Co-op appoints first 'chief values officer'

Midcounties Co-operative has appointed its first chief values officer.

Co-op Pete Westall Web.jpg
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Midcounties Co-op appoints first 'chief values officer'

Pete Westall will be tasked with promoting the benefits of being a member-owned, purpose-led organisation to around 8,500 colleagues, the society’s 700,000 members and the public.


This will involve a range of campaigns, events and community programmes, according to the Co-op.


Midcounties currently has 58 Co-op Travel branches, and operates a homeworking division, The Personal Travel Agents at Midcounties Co-operative.


Phil Ponsonby, Midcounties’ group chief executive, said: “We believe we are the first co-operative to create a CVO role at an executive level and it signals we are committed to doing business in a way that’s ethical and delivers a positive return for all our stakeholders.


“Pete has held a variety of general manager roles across the society and has a strong track record of promoting and developing both Midcounties and co-operation.”

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