TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
Search
User Menu
Remember me

New to TTG?

PPA Independent Publishing Company of the Year 2019

Hello! You are viewing your 1 free guest article this week


Please log in or join now for free, immediate and unlimited access to our award-winning online content. Find out more...

Join us
Already a member? Log in here

'When it doesn’t quite work, don’t give up'

'When it doesn’t quite work, don’t give up'

“It’s all very good getting everyone together and saying ‘right, we’re going to be selling this now’, but if you don’t back that up with training and get everyone on the same page then it’s pointless,” he said.

 

Morgan explained his team had “left no stone unturned” when it came to marketing and had ramped up their mail, TV and social media campaigns around touring.

 

He said it was important to make sure agents looking to start selling touring matched their product to suit the customer, whether new or existing.

 

“Touring can be a bit like cruising – there are different ships for different people, and one person’s idea of a holiday from heaven is another’s holiday from hell, so you need to be offering the right experience to the right person.”

 

While Morgan admitted not every initiative tried by his agency had been successful, he insisted businesses should not “just sit on their hands”.

 

“When it doesn’t quite work, don’t give up,” he said. “It may be that you just need to keep up the message.

 

“You can’t say ‘we’re touring experts’ after one round of marketing. Just keep at it with promotion and education,” he said.

Our Next Events

TTG Luxury Travel Awards

TTG Luxury Travel Awards

TTG New to Touring & Adventure Festival

TTG New to Touring & Adventure Festival

TTG Top 50 Travel Agencies

TTG Top 50 Travel Agencies

The Travel Industry Awards by TTG

The Travel Industry Awards by TTG

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: New Bridge Street House, 30-34 New Bridge Street, London EC4V 6BJ