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Travel industry news

18 Jun 2019

BY Gary Noakes


MSC Grandiosa to offer new onboard experiences via app and digital platform

MSC’s latest ship Grandiosa will feature new experiences on MSC for Me, the cruise brand’s app and multichannel digital programme.

MSC Connected Cruising.jpg

MSC Grandiosa to offer new onboard experiences via app and digital platform

Grandiosa is due to be christened in Hamburg on 9 November. It will be the sixth MSC vessel to feature MSC for Me, which operates via a wristband costing €4.99.


The upgrades to the technology are designed to aid pre-cruise planning and to help guests make the most of their time onboard.


Guests can now select drinks and speciality restaurant packages or shore excursions at a discounted rate before they join ships.


They can also pre-register their credit card through the app prior to boarding. A €15 supplement buys the Friends and Family Locator, which enables guests to keep track of travelling companions.


This is in addition to the €18 Kids Locator service introduced in 2017, where parents can keep track of their children onboard by seeing their location.


Similarly, MSC for Me Chat means guests can now message each other directly through the MSC for Me app, without the need for an internet package.


MSC Cruises chief executive Gianni Onorato said: “Since launching our industry-leading digital innovation programme MSC for Me in 2017, we continued to research and implement the latest technologies that are specifically designed to enhance our guest experience, ensuring that they can make the most of the rich array of services, activities and facilities that we offer onboard our ships.”


MSC has also added a voice-enabled artificial intelligence, called Zoe, in partnership with Harman and Samsung to each cabin on MSC Bellissima and on Grandiosa.


Speaking seven languages, it can answer questions about the cruise.


MSC for Me also has a what to eat feature added to its existing abilities, which include mobile check-in, an interactive map and daily guide.

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