The number of international flight bookings to Nice plunged by more than half following the Bastille Day terror attack, industry data has shown.
Bookings to the destination fell by 57% compared with the same period last year in the wake of the violence, which saw 84 people killed and more than 300 injured.
According to booking analysis firm ForwardKeys, Nice suffered a drop in international visitor arrivals by 9.4% in the week following the attack - with an 8.8% decrease felt nationwide.
Upcoming bookings until the end of September also took a hit, with France down overall by a fifth and Nice by 19%.
ForwardKeys said the decline came off the back of an immediate rush by consumers to cancel flights to the city after the attack, coupled with an ongoing slump in air travel demand due to persistent terrorist incidents.
The statistics do not take into account the impact on air travel after a priest in Normandy was murdered by a pair of men claiming allegiance to Islamic State on Tuesday.
ForwardKeys co-founder and chief executive, Olivier Jager, said: “Ever since the Charlie Hebdo attack last January, France has been suffering from a reduction in tourism confidence and just as bookings started to recover, another attack has taken place.
“Prior to the Bastille Day truck tragedy, Nice had been less affected than Paris but news of this incident has further damaged travel to both Nice and France as a whole.”
The decline in air travel to France was further highlighted this week by Air France-KLM after the airline reported a 5% drop in revenue in its second quarter results yesterday, while also citing concern for France as a holiday destination during the “high level" of geopolitical uncertainty.
"The global context in 2016 remains highly uncertain... resulting in an increasing pressure on unit revenues and a special concern about France as a destination," the airline said.